The SIXCOMMS Podcast
The Six Cs in SIXCOMMS stand for: Connection, Curiosity, Compassion, Clarity, Customization and Consistency.
I'm Lisa, your host, and I believe these are the key ingredients to effective communication.
Now more than ever, we need to put human connection first when communicating across all channels and platforms. This podcast explores all things to do with communicating in a work environment now.
You will be able to pick up tips and techniques that will help you improve the way you communicate with yourself and others.
Website: https://www.sixcomms.org/
Email me at: lisa@sixcomms.org
The SIXCOMMS Podcast
Episode 71: AI & Authenticity
If you would like to use AI and not lose your authentic voice, this episode is for you! Elizabeth Taylor is a digital marketing strategist and educator with more than 25 years of experience. She’s passionate about AI and continuous learning, she’s based in Singapore and runs an AI-powered digital marketing program and intensive AI content marketing courses.
Here are just a couple of tips Elizabeth shares on this very hot topic:
Embrace AI as a Tool for Connection, Not Replacement: while AI can help us generate content at scale, it’s crucial to maintain genuine connections with our audience. By using AI to understand customer sentiment and personalize interactions, we can create more meaningful and relatable content that builds trust.
Experiment and Iterate: the landscape of AI tools is vast and ever-evolving. Elizabeth encourages us to identify gaps in our marketing strategies and find AI tools that specifically address those needs. Instead of getting overwhelmed by the sheer volume of options, focus on what will add the most value to our businesses. Experimentation is key, we shouldn’t be afraid to iterate and refine our approach as we discover what works best for us.
As always, we’d love to hear your thoughts on this episode! What are your experiences with AI in marketing?
Timestamps:
[00:01:32] Defining Authenticity in Marketing
[00:02:09] AI's Impact on Content Authenticity
[00:03:17] Building Trust with AI in Marketing
[00:04:03] Using AI to Understand Customer Sentiment
[00:06:29] Personalizing Interactions with AI
[00:07:21] Tools for Customer Sentiment Analysis
[00:08:09] Free Tools for Smaller Businesses
[00:10:04] Avoiding Robotic Content with AI
[00:12:01] Training AI in Your Brand Voice
[00:16:03] Examples of AI-Powered Marketing
[00:17:03] Coca-Cola's Create Real Magic Campaign
[00:19:22] Ryan Reynolds' Mint Mobile Ad
[00:20:29] Mindset Approaches to Using AI
[00:20:51] Top Tips for Using AI Strategically
If you’d prefer to watch episodes, check out our YouTube channel: https://www.youtube.com/@sixcommsconversations517
Connect with Elizabeth:
Website: https://elizabethtaylorcoaching.com/
LinkedIn: https://www.linkedin.com/in/elizabethtaylorcoaching/
Connect with Lisa:
Website: https://www.sixcomms.org/
Email: lisa@sixcomms.org
LinkedIn: https://www.linkedin.com/in/lisasing/
